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Shinsei Bank, Limited
Shinsei Bank is a Japanese financial institution providing a full range of financial products and services to both institutional and retail customers based on a three pillar business comprising Institutional Banking, Consumer and Commercial Finance and Retail Banking.
In June 2005, Shinsei's Retail Banking Group launched a branding concept called "Color your life." This program has been well received within our customer base and reaffirms our desire to help our customers enrich their lives by providing them with products and services that deliver real value. To achieve this goal, we continue to work toward a better understanding of our customers' needs. By using better customer profiling and segmentation techniques, developing and launching new, customer-acclaimed products and expanding our distribution channels, we have been able to further improve both customer convenience and delivery efficiency.
The Bank has total assets of $81 Billion (US Dollars) on a consolidated basis and a network of 29 Shinsei Bank branches in Japan.
Shinsei Bank demands uncompromising levels of integrity and transparency in all of its activities to earn the trust of customers, staff and shareholders. The Bank is committed to delivering long-term profit growth and increasing value for all of its stakeholders.
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